Overcoming Blogger Burnout with Medium

Overcoming Blogger Burnout with Medium

Author: Heidi Suydam

• 7 min. read

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“I just don’t know what to keep writing about.”

I hear this over and over again in blogging circles.

Blogger burnout.

 
Most of us have blogs that are super niched down. Most bloggers are “super niched” because blogging 101 (aka the most popular and effective beginner blogger advice out there) 

is find your niche and niche way down, then niche down more, and niche down even more to something super specific. 

​Then again, niche down even more until, one day your food blog has turned into a "how to eat Keto while standing on one leg and spending only $1 a week" blog.

I'm joking, at least I think I am, there may be a blog out there just like that but you get the idea. 

There is a method to the madness.

The advice to niche down to a super specific topic is very effective when growing a blog because usually, people are searching for something specific on the internet. Niching down gives you a better chance to be found by the internet searchers and to convert whoever finds you into loyal readers who keep coming back if you are giving them specific, quality content and meeting their needs.

The problem with this is finding ways to avoid blogger burnout.

Most of us start our blogs because we love to write and we would like to write full time. We find something we are interested in to write about and we spend time learning how to grow our blogs. As we start to learn about blogging we learn about niching down, so that's what we do. We think about our blog content and we niche wayyyyy down.

Eventually, though, blogger fatigue sets in.

We grow tired of writing about only one thing all the time.

Our hearts are full of other things we want to write and share. We want to grow as writers and realize our blogs have become a place so laser-focused our other thoughts, feelings, poems, stories, or ideas about life outside our niche don’t belong there.

One idea may be to simply add a tab to our super niched blogs, and sometimes that works but what if we could find another to get our creativity flowing. 

We love our blogs, we have long term goals, we don't want to give them up, but we want to be creative outside of our niche.

Let me introduce you to Medium.

Don't be scared and think "Oh no, I cannot add another thing to my day!" I know the feeling. We all spend enough quanitity (and quality - I've made some great connections on socials) time on social media already! Medium is not another social media platform that needs your constant attention...stay with me!

In How to Use Medium, a Guide for Bloggers, Tim Gettig explains it like this:

Medium is simply not a marketing platform. ... Medium's goal is to improve the experience of readers. And to keep them on the platform. It uses the Medium Partnership Program as an incentive for bloggers to produce content, while forgetting about growing their own audience (besides gaining more followers here on Medium)

Medium is a platform for writers and readers.

It is a place I have found I can write about anything and everything. It is adding so much to my life as a writer and not taking away from my blog at all!

As an added bonus my posts on Medium are driving traffic to my blog and reviving my creativity for blog posts.
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Medium is a way to stay inspired!

As you read and as you write.

​Did you know reading is a great way to help battle writer's block?

Check out my recent post about writer's block, published on Medium:

My Mind Goes Blank When I Sit Down to Write | Published on Medium

Providing a variety of content without too many bells and whistles, it is not overloaded with self-promotion or selling. There are clearly explained guidelines about what is allowed and what is not regarding ads, affiliate links and promotions. 
​​

Is Medium Free?

Yes with an option for membership.

You can read and publish to Medium Completely free!
This includes any and all free content (not behind the paywall) and up to 3 locked (behind the paywall) posts per month.

There is a membership option, for $5/month or $50/year you have access to any and all posts with no limitations.

**this post is #notsponsored or endorsed by Medium, I do not have any Medium Affiliate Links. My work on Medium is eligible for compensation based only on the amount of reading time per reader per post.

A Medium membership gives you access to great content from various genres, including fiction, poetry, memoir pieces, life lessons, and many more.  

A while back I decided to set up an account as a writer. My bio reads:

Notice I say “Here I share anything and everything.”

I am not limited to a specific niche.

​If I want to share a short story, I can do that. If I want to write something super heartfelt and just get it out there without loading it up to my blog with pictures, backlinks, SEO, etc….I can do that.

If I want to share content in my niche I can do that as well. 

The point is I can write and share without feeling caged in by a niche. I love niche blogging, it is a strategy that works! I also love creating outside of my niche.

Producing a blog post takes hours when you are working on pictures, keywords, SEO, backlinks, Pinterest pins for post-promotion...the list goes on and on.

​Right now for example I have spent about 5 hours on this very post from writing, editing, images, keywords to formatting and I am not even finished yet. Blogging is real work!

I love it but sometimes I want to just write! I can write, edit and upload a post to Medium in an hour"ish" depending on what I am writing.

Medium is a creative outlet bloggers can use to avoid blogger burnout.

If you are interested in checking it out for yourself I suggest you visit the site, spend a little time exploring it, read some articles, and then take a chance and write your heart out.

I bet your creativity will soar and spill over into your super niched blog bringing new, fresh energy to you and your readers!

Keep writing, friends!
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